The future of
high-performance sales.

Date

May 27, 2026

Time

08:00 – 10:00 Networking continues after

Venue

Elite Plaza Hotel Malmö Gustav Adolfs Torg 49, 211 39 Malmö

Price

Free of charge Open for sales enthusiasts

Reserve a seat

Why you should be in the room

Scaling A-Player results across your entire team.

The gap between your top performers and the rest of your team is no longer a mystery to be solved by "gut feeling". For sales leaders and decision makers in the call center and telemarketing space, the challenge isn't just making more calls — it's about replicating the Golden Pattern of success across every desk.

This event is designed for leaders who are ready to trade manual oversight for a supercharged sales motion. We're diving deep into how the right AI tools transform the tedious work of reviewing calls into a scalable engine for elite performance.

Replicate the Golden Pattern: identify and codify the behaviors of your internal A-players to build a more resilient sales force.

From monitoring to mentoring: move past the role of the "sales policeman" — let AI handle manual review so team leaders can focus on high-impact coaching.

Supercharged phone calls: empower reps with real-time insights and performance data to build the next generation of top performers.

100% visibility vs. manual sampling: compare traditional co-listening with AI that analyzes every call to surface every missed opportunity.

Predictive talent retention: use conversation patterns to spot burnout early, protect your top talent, and keep team momentum.

The future of sales coaching is data-driven, scalable, and focused on micro-learning. Join us to learn the do's and don'ts of building an AI-empowered sales force that drives measurable results while protecting your team's health and motivation. Don't leave your results to chance — turn your sales data into your greatest competitive advantage.Reserve your seat →

The morning

Two hours, four beats.

With time for networking afterwards for those who want to stay.

08:00 – 08:45

Coffee & breakfast

Arrive, grab a seat, meet the room. Conversation starts before the program does.

08:45 – 09:00

How voice AI works

A quick primer on the technology behind the conversations — what it hears, how it learns, and where it fits in your sales motion.

09:00 – 09:45

Panel & perspectives

How AI is transforming the sales motion — scalable coaching, the Golden Pattern of A-players, and the do's and don'ts of building a modern sales force.

09:45 – 10:00

Open Q&A

Your questions, answered live. Submit yours when you register. We'll get to as many as we can.

On stage

The panel.

Three leaders on the future of high-performance sales.

Andreas Kullberg

Founder & CEO, Agaton

Benedicte Omre-Qviller

CPO, Axo Group

Andreas Sandberg

Head of Sales, Allente Nordic

Hosted by Agaton

We hear thousands of calls a week. We built this event around what they taught us.

Agaton helps Nordic contact centers analyze every customer conversation. What's working, what's not, and where the real coaching opportunities are. This event exists because the patterns we see in the data deserve a room, not just a dashboard.

Save your seat

Reserve a spot

The room is small on purpose. Reserve now — venue details land within a day.

Seats available